If you can't book meetings, you can’t sign new clients.
And if you don’t have clients, you don’t have a business.
You have an expensive hobby!
Far too many B2B business owners don’t have a systemic process for opening doors, attracting opportunities and booking meetings with future clients.
Here's what they do instead...
#1. DO YOU RELY WAY TOO MUCH ON REFERRALS?
Getting Referrals is great!
It feels good to get Referrals and it means that you are doing a good job.
But Referrals are inconsistent
Word-of-Mouth is largely beyond your control.
It’s either feast or famine and that’s no way to run a business over the longer term.
Having Referrals as your main (or only) strategy is dangerous.
#2. DO YOU WASTE TIMEON SOCIAL MEDIA?
Sure. Social Media is great.
We love LinkedIn, we love Facebook.
And we’ve pioneered a whole bunch of killer SOPs for...
...getting future clients OFF social media.
Did you catch that?
I’m talking about the most important piece of the puzzle.
Most B2B business owners do NOT use social media in a systematic way.
They forget that the entire purpose for using social media for your business is to book meetings. Your goal is to get future clients OFF social media. (Seriously.)
#3. ARE YOU WAITING FOR THE NEXT NORMAL?
Here's the thing about 'normal'...
It's a pipe-dream. It's a mirage. It doesn't exist!
Most people create all sorts of excuses for their inaction...
"I'm definitely gonna get more proactive when the new website is launched, after the re-brand, when I finish my Book, after I launch my Facebook Group."
These are excuses that distract you from what you really need to focus on.
"I plan to hire a Sales Professional or SDR or VA to handle all that Sales stuff. I'm just not good at it and just can't afford that type of person right now."
This is a Catch 22. You won't ever be able to afford someone to make sales until you are already making sales. And how will you train others if you can't do it yourself?
"I'll definitely embrace all those time saving strategies you recommend, but at the moment I simply don't have the time to embrace the strategies you recommend."
That's just super-crazy thinking, right!
Don't get caught in a never ending loop of procrastination, mounting inefficiencies and lost opportunities? THERE IS ONLY ONE METRIC THAT COUNTS.
WHAT’S THAT ONE METRIC?
If there’s one metric in your business that you can influence right now, one single metric that you will bring the dramatic changes you need, it’s this...
"Get More Meetings with Very Interested Prospects."
That's your goal, first and foremost.
Until you get that fixed...
Everything else is an excuse or a distraction.
Well, guess what? Stop stressing out! Because you are not alone. Yippee!
These are the challenges faced by EVERYONE in our industry.
I know this, having served THOUSANDS of Business Owners and Sales & Marketing professional, just like you, over 15 years.
And it really doesn't need to be so hard.
I'm guessing that all you want is a steady stream of meetings? The opportunity to demonstrate your value to potential clients? The credibility and respect you deserve?The authority you need to guide your clients and help them get results? (Is that too much to ask?!)
Well, that's what THISis all about.
It's about giving you the STRATEGIES, SYSTEMS and SUPPORT to finally tackle and embrace an essential, unavoidable part of your business...
COMPLETE THE FORM ABOVE TO UNLOCK THE PAYMENT OPTIONS.
WHY THIS? WHY NOW?
There are 3 ABSOLUTELY essential, NON-NEGOTIABLE B2B BUILDING BLOCKS you need to address if you ever want to start booking more meetings with Very Interested Prospects.
Do you have in place...
#1. AN INTELLIGENTLY STRUCTURED OFFER
Indeed, there are THREE types of OFFER.
You want to get PERMISSION to start a conversation. (That's called a HANDRAISE OFFER.) You want to BOOK a meeting. (That's called an AWP.) And you want a POWER OFFER to close clients faster. (It's structured as a total no-brainer!)
Most offers are not intelligent.
Most offers are 'dumb'. They are 'reactive'. They rely on 'Black Art' quoting. That's where you pluck ideas and numbers from the sky for each new client, every time.
Yet, a set of intelligently structured offers will...
Open doors, attract opportunities and give your permission to pitch.
Accelerate the decision by reducing barriers, tackling objections and de-risking.
Help you charge more (while also achieving more for your clients in less time).
Position you as an authority - a lightning rod for new and better quality clients.
Save you time and heart-ache by disqualifying tire-kickers and soul-suckers.
Increase the quality of your service by bringing consistency to what you do.
Boost the lifetime value of every person or business you work with.
How do you know if your offer set is 'dumb'? You are failing to grab and hold the attention of prospects, it takes ages to get a 'yes', you are not charging enough.
"I went through the process you teach... Not only did I close the next TWO sales calls with new clients (without an ounce of ‘sales pressure’), I made a record sale for my business! I doubled my rates. It was my biggest client spend, ever." Nami Clarke
#2. A SYSTEM TO STEER THE CLIENT JOURNEY
Most business owners play a far too passive role in the client journey. They don't want to come across as pushy or a little bit desperate, so they take a step back.
You simply can NOT run or grow a business with that attitude.
They over-rely on Referrals and Word-Of-Mouth. They allow themselves to easily get distracted by strategies that don't deliver immediate or short-term outcomes.
Yet, a fine-tuned automated sales system to steer the journey will...
Make it easier to identify quality leads and quarantine time wasters.
Provide a consistent experience for prospects that can be tracked and measured.
Get you to the ‘pointy end’ of the deal faster without the need for 'pressure tactics'.
Boost the conversion rate between meetings you book and new clients you sign.
Save you time, including the emotional anguish that comes with ‘following up’.
Help you avoid awkward, embarrasing moments when you 'drop the ball'.
Elevate your authority from the moment a prospect enters your world.
How do you know if your systems are a bit 'stoopid'? You'll notice diminishing desire throughout the journey, you find yourself EXTREMELY time poor (constantly unsure about the next step for each prospect) and you keep dropping the ball!
Robert Goudie runs a business where most new client relationships start with a conversation. Robert applied some of our automation tactics, then said this...
"I'm loving it when a prospect has gone through my funnel and they're pre-sold before I even start to talk!" Rob Goudie
#3. A CONSISTENT PROCESS FOR SELLLING
The key word here is 'consistent', which is a difficult outcome to achieve when you're stuck with an out-dated mindset or simply fear 'Sales'. You might be thinking...
"I'm not a salesperson, James. In fact, I can't stand all those sleezy tactics!"
"I'm great at sales?! Why do I need a process when I already have natural talents?"
First, there's a reasons why we use the term 'soft skills'. You shouldn't need 'sleezy' tactics if you have an intelligently crafted offer and systems to manage the journey.
But it helps dramatically if you know what questions to ask and when to ask them.
Second, even if you are good at sales, are you consistent? Do you ever plan to sell your business? Do you have a 'succession plan' for sales? If you don't, we use and teach tactics designed to help reduce over-dependence on 'rock star' talent.
No matter what you sell...
No matter how big the price of your product or service...
Our goal is to help you do THREE things better than anyone else...
1) Delight before, during and after the sales process (even if there isn't a fit).
2) Know when to disqualify prospects (have the courage to turn clients away).
3) Close as early as the first call (even if you sell a BIIIIG ticket service or product).
“I am closing as early as the first conversation. I just had my best month ever. Plus, I signed my first international client! Borders have become meaningless. My potential client base has exploded, thanks to your training.” Kath Walters
Does that sound good? That's why we created the 16VIPS Accelerator Program.
By simply taking time out to tackle those THREE challenges, we have watched business owners (just like you) achieve some amazing things.
"Every new client I speak with thinks that they need to be more visible. They think that they need to write a book or start a blog or launch a podcast. These are all good things. But most the time they simply need a better way to frame their offer set, they need better systems to manage their leads and better processes for sales meetings."
John Englezos, Co-Founder, B2B School (aka 'The B2B Hustler')
OUR PROGRAMS ARE THE MOST FOCUSSEDB2B SALES & MARKETING TRAINING PROGRAMS ON THE PLANET.
Where else will you find courses like this specifically designed to reflect the needs of B2B business owners and professionals, like you?
HERE ARE JUST SOME OF THE THINGS INCLUDED...
EVERY MODULE COVERS AN ESSENTIAL TOPIC, SUCH AS...
INTELLIGENT OFFERS 101
It’s your job to make it easy for the prospects to say, ‘yes’. That’s Sales 101, yeah? But far too many business owners do the OPPOSITE. They create invisible barriers, which cause friction. They slow things down, or worse... they send potential clients running!
Structure your offer to streamline the process, at every stage in the buying process with GIFTS for STRANGERS, with AWPs for SUSPECTS, with POWER OFFERS for PROSPECTS. Get the idea?
LINKEDIN FOR B2B
If you run a business, LinkedIn is not something you park as an extension of your CV? It's a powerful tool for opening doors, starting conversations and booking meetings with Very Interested Prospects. It's time to take ownership of your LinkedIn presence.
Unlock our top three Base Boosters (connect with the right people, not 'randoms'), create a 'Catchy' profile (that 'catches' opportunities, and start to embrace automation safely.
SELL BY ZOOM (ADVANCED)
Your future clients now prefer remote selling, using tools like email and Zoom. But, of course, how do you build trust and engagement in a world where most sales are now conducted remotely?
Learn to sell using pictures, embrace the complete tech stack for selling remotely, prepare a 'content cascading' signature method.
ICE COLD OUTREACH
Sometimes, it's just hard to get that exact person or prospect into your funnel. And that's when it's useful to apply Cold Outreach strategies. Of course, most 'cold' tactics have the potential to backfire.
Unlock our top Templates for Ice-Cold Outreach, plus the EEEK Method for gaining permission to connect with future clients.
ATTENTION: GO ELSEWHERE AND YOU WILL PAY MORE THAN $1,500 FOR JUST ONE OF THESE ABSOLUTELY ESSENTIAL, NON-NEGOTIABLE ASPECTS OF B2B SALES & MARKETING. OR GET THEM ALL HERE.
PLUS, WITHIN THE 8 MODULES, YOU WILL GET...
PLUS, YOU GET LOADS OF SUPPORT...
"IT'S NOT JUST THEORETICAL... YOU CREATE THE PIECES."
"I walked away from each lesson with a piece of the process completed! Most training I have attended are more theoretical and then you are left to apply. The timing was perfect. I had been poking at this stuff, but lacked structure. Thank you James, the value of this course far exceeded the cost."Ladona Stork, Illinois
"MOST SURPRISING THING WAS HOW QUICK IT HAPPENED..."
"Wanted to say thanks. I'm sure you know how hard it is to get something like what I am doing off the ground ... especially while trying to raise 3 kids and earn a living on the side ... It’s now week eight. I’ve scored a radio interview, secured two marketing partners and a whopping 19 clients!" Matt Richter, Hobart
"I GET FOUR TIMES THE ENQUIRIES, EVERY DAY..."
"I've had to put someone on to manage all the extra enquiries. My phone hardly rings anymore but I get four times the amount of enquiries, every day, with all their details. I'm turning people away, and they still give me positive Google Reviews. It's amazing." Ben Cusack
AMAZING BONUS SET
What else could you possibly need? Well, we've included some additional training programs and resources to make sure you have everything you need to succeed.
BONUS#1. THE POINTY END (B2B SALES MASTERY)
>> NORMALLY $2,400 <<
The Pointy End is one of our most popular Mastery Programs, normally $1997. It's about closing better quality clients faster at the 'Pointy End of the Deal'.
As part of this pack, you get...
THE THREE 3PS [TARGET AUDIENCE FUNDAMENTALS]
CHUNKING DOWN TO PACKAGE UP [CREATE BETTER PROPOSALS]
SYSTEMS = SANITY [AUTOMATE THE SALES PROCESS AT THE POINTY END]
HOW TO COLLECT LEADS & READ MINDS[DIAGNOSTICS & CHECKLISTS]
ONE CALL CLOSE FORMULA[USING FRAMEWORKS, NOT SCRIPTS]
Yes, do NOT drop the ball at the pointy end of the deal.
Sales. It's an absolutely essential skill to master.
BONUS#2. AWP CLARITY WITH JOHNNY
>> NORMALLY $295 <<
As a way to accelerate your journey with us, you will be provided with the opportunity to book a 45 Minute B2B funnel Mapping Strategy Session with John Englezos.
PRODUCT ECOSYSTEM MAP [WHAT ARE YOUR FOUR PRODUCTS]
AWP NAMING [DRAFT NAME YOUR APPOINTMENT WITH PURPOSE]
Importantly, we can use this meeting to make sure this is right for you!
Clarity. It's time to streamline your systems.
BONUS#3. ULTIMATE FUNNEL FILLERS (x5)
>> NORMALLY $2,485 <<
Need leads to fuel your funnel? As part of the package, we have incorporated FIVE of our favourite funnel filling strategies as a MASSIVE bonus, worth $2,485.
As part of this pack, you get...
LINKEDIN TRAINING FOR B2B [NORMALLY $497]
NETWORK REACTIVATION STRATEGIES [NORMALLY $497]
STRATEGIC ALLIANCES MADE SIMPLE [NORMALLY $497]
CLOSED-LOOP ADVERTISING STRATEGIES[NORMALLY $497]
WEBSITE LEAD GEN BOOSTERS[NORMALLY $497]
Yes, this a HUGE opportunity to tackle the TOP end of the funnel.
Leads! This is a powerful combo. It's da bomb!
PLUS, EIGHT WEEKS OF GROUP MENTORING CALLS!!
Sometimes you just need to learn alongside real humans.
This is not a benefit you're likely to find in association with most online training. That's because most online training programs are run by cowboys and cowgirls (and cowbots) who don't want to deal with you and your problems.
As part of the pack, you can EIGHT WEEKS of Group Mentoring Calls.
"In the past, I’ve invested in heaps of training programs and you guys are by far and away the most hands on. And next question I probably know the answer to this, but do you have a referral program?"John Hutchcroft, Davenport, Iowa
That's a BONUS PACK worth...
This is not our first rodeo.
We know what you need to do get results.
There is no magic pill or silver bullet that we can give you to transform your business into a massive, overnight money spinner. You will need to put in the effort.
But we can give you multiple levels of support... to keep you moving forward!
And that includes this AMAZING bonus set.
We can do our best to ensure you have all you need to succeed.
TAKE ACTION NOW.
WHICH OPTION WORKS BEST FOR YOU? MAKE YOUR SELECTION BELOW.
We want to make sure you have all the support you need to succeed. You will get access to regular group mentoring calls, a highly-interactive group, plus more!
#1. LIVE GROUP MENTORING CALLS
As part of the pack, you will get access to LIVE GROUP MENTORING CALLS, hosted every week for EIGHT WEEKS. Ask questions. Get feedback. Learn by watching the wins of others AND their set-backs. It's a great community!
#2. HIGHLY INTERACTIVE FACEBOOK GROUP
Sometimes, you might need help at 11pm at night. Or 3am in the morning! Of course, we can't always be there for you. But your fellow members of the B2B School are based on all over the world. And someone is always awake!
#3. 'UNSTUCK & AWAY' STRATEGY CALL
This is a bonus for when you need it the most. Book a strategy call or funnel mapping session. We sometimes call these our 'Unstuck & Away' calls. Because that's why we do them! To get you Unstuck & Away!
Will this program SAVE you TIME?
This might sound counter-intuitive, but this program and bonus packages will save you HOURS, DAYS, WEEKS (!!!) of your valuable time. How much is your time worth?
Plus, this program comes with LIFETIME ACCESS. Yup. While we still run this business or until the content becomes obsolete, this bonus set is yours, forever.
The longer you put this off, the more time you lose.
"EVERY INTERACTION... HAS BEEN A POSITIVE EXPERIENCE."
"Every interaction with the training has been a positive experience and this has turned out to be one of the best training programs I have ever done. The light-hearted, yet 'get down to business' attitude was exactly what I needed and what 'fit' me. I feel so fortunate to have gotten to meet so many incredible people." Tansy Rogers, Pennsylvania
A GLOBAL SUCCESS
With students on EVERY continent and a network of OVER 30,000 business owners and sales or marketing professionals across the globe, the B2B School is one of the LARGEST online B2B tribes, on the planet!
REAL PEOPLE GETTING REAL OUTCOMES.
“Your strategy has generated me a new client! They contacted me late last week via LinkedIn, I put a proposal forward to them on Monday... and yesterday they engaged my services! This is my first stranger to customer conversion. And they came to me.”
"Within 6 months I’d more than doubled my rates, my bookings continued to increase, and I had better-fit clients who valued my services and expertise more and more. I ended up with a wait-list!"
“I was getting a few referrals but they weren’t consistent. Following the strategies, I was able to create over 90 partnerships. On average, every partner has more than 1,000 people in their network. In other words, my reach just went up by 90,000 people!!”
"I walked away from each lesson with a piece of the funnel completed! Most training I have attended are more theoretical and then you are left to apply. The timing was perfect. I had been poking at marketing, but lacked confidence. Thank you James, the value of this course far exceeded the cost."
"Just a quick note to say my business this year has lifted about 70% which is worth over a million in revenues at least. I'm kind of freaking out because I can't keep up with the demand. I only implemented a few strategies from the course but they've worked too well, especially the email strategies. Thanks!"
"Best marketing money we have ever spent. We are doing for ourselves and loving the challenge, great fun great results! Thanks! I'm loving it when a prospect has gone through my funnel and they're pre-sold before I even start to talk! Even my seventeen year old son, Louis, is getting an early start in business thanks to this training."
“Before the program, I was worried that I wouldn’t be able to keep up with the requirements… and whether I would get my money’s worth! I kept up and the things I learnt - the tools and marketing concepts and what they are doing for our business - will be paying me back for a long time to come! Your training came at the right time, just when I needed to give myself the best opportunity to move my business forward."
"This is an incredibly detailed, yet straightforward methodology to enable small business owners like myself to better leverage our strengths and gain clear competitive advantage in the crazy, crazy world of online, social marketing. He delivers a highly personalised approach and terrific mechanisms to go forth and prosper!"
“Rather than 'just' rethinking the marketing of the business, the course forces you to re-imagine HOW you do business, or more correctly, how you can do what you do better… Cheaper, faster, smarter... and save time. Take the course, do the exercises, DON'T think too much, 'just do it' and you'll be richly rewarded."
"LEADS ON A CONTINUOUS BASIS... IT JUST WORKS!"
"The strategy has been delivering leads to our business on a continuous basis without us actually going out and actively hunting those leads down. We’ve seen these leads translate into sales… I’m talking about several hundred thousand dollars. You go through a process, and then… it just works!" Robin Powers
Why do we get so many testimonials from happy people?
IT'S THE MOST FOCUSSED B2B TRAINING PACK EVER.
Where else will you find a course like this specifically designed to reflect the needs of B2B business owners and professionals, like you?
IT'S TIME TO STOP READING AND TAKE ACTION.
This program was DESIGNEDand STRUCTUREDto give you the SYSTEMSand the KNOW-HOW you need to FINALLYtake control of your B2B SALES ambitions at the POINTY END.
WHICH OPTION WORKS BEST FOR YOU? MAKE YOUR SELECTION BELOW.
Whatever plan you choose, you have a full 30 DAYS to see if the training is right for you. If it's not, just let us know and we’ll gladly give you a FULL REFUND. It's that simple. And, that way, we can all walk away friends!
There is no risk. We call this our LET'S STAY FRIENDS MONEY BACK GUARANTEE.
P.S. LET ME TOTALLY DE-RISK THIS.
Think about it this way...
How much is just one client worth to you?
Write it down: __________ .
If you're selling a complex, big-ticket product or service...
I'm going to assume a client it worth more than $1,600.
Why $1,600? That seems to me the inflection point right now.
What is your MEETING CONVERSION RATIO for closing clients?
For example, how many meetings do you need to host to win one client?
Write it down: __________ .
If you're really good at sales, it might be around 1 in 3.
So, I'm going to assume it's at least 1 in 4.
How much are 16 meetings likely to be worthwhile to you?
Write it down: __________ .
For example, if you are able to close 1 in 4 and if each client is worth $1,600...
You, therefore, should be able to make $6,400 in extra revenue.
Every business is different and I can't make any promises.
You might book less than 16 meetings, or you might book many, many more?
You might close only one in 16 meetings, or you might close all 16?
Here's one thing that I know for certain...
Right now, you are most likely spending your time on strategies that are inefficient?
Or perhaps you are stuck wasting your energies on tactics that no longer work?
Or maybe you are doing NOTHING, waiting for the universe to send you a sign?
"If you think that education is expensive, try ignorance!"
Here's a quote from my business partner John Englezos
"You're gonna pay either way."
And $1,500 for some training is sooooooo much cheaper than weeks, months, YEARS of lost opportunities because you simply refused to take action.
How many mistakes do you want to keep making?
Ho much are these mistakes COSTING you?
How long before you seek help?
This program is OUTSTANDING value for money.
So, take action...
This program comes with a 30 DAY MONEY BACKGUARANTEE.
You won't find a better deal or more focussed program anywhere else.
The next GROUP INTAKE closes soon.
So, don't dilly dally!o
"People say to me, 'I just can't get my foot in the door!' First, no-one wants your foot in their door! It's just rude. Instead, lay out the welcome mat outside your own door. Create good reasons for people to come inside, yeah? Sales is not about being pushy. It's about selling to the right people, who clearly need you, by making an offer that makes complete sense."
James Tuckerman, Co-Founder, B2B School (aka 'The B2B Hipster')
FREQUENTLY ASKED QUESTIONS
Okay. You've come this far. What's holding you back?
Q. I don't really believe in 'systems' and 'automation'? I don't want to come across as some 'internet flunky'.
So, you think that technology and marketing just shouldnot go together, that 'automation is cheating'. You believe that sales in B2B is all about relationships. If you are not calling up (or calling in), you don't exist, right? Wrong. Sales in B2B is not (just) about relationships. It's about trust. (There's a difference.) Automation helps you build trust faster and gives you more time to spend on relationships. Am I right? (Or am I right?)
Q. I shouldn't be doing this stuff. Can you recommend someone to help me? Shouldn't I outsource?
Sure, I know plenty of web developers, social media consultants and digital consultants... who know a patsy when they see one! The people who ask this question (who want to ignore or handball the basics) are the same people you always hear complaining that they've overpaid for a website or have been ripped off by an SEO expert. You at least need to know the fundamentals before you delegate.
Q. I think I really need one-on-one support. I tried a program before and never applied the training.
Two things are happening here... First, if you paid for training and didn't execute, that's not your fault. Training should be structured to keep you motivated and moving forward. That's why we apply a principle called 'taskotainment'. Second, a lot of people want to 'book me for my time'. They think they need me. They see me a the fastest path to a solution. That's not true. YOU are the fastest path to a result.
Q. Can I do this later? At another time? I just don't have the time right now.
When I hear this question, I immediately think, 'These people will never have the time.' They are stuck in a wheel, like a Hamster, going nowhere.
However, if you want to move forward (if you want to make your efforts count), you must spend the time to change things. Mistakes cost you time. Uncertainty will cost you time. That's how you lose time. That's why you have no time... mistakes and lack of clarity. Okay? Make the time now!
Q. What if I don't have technology skills? I'm just really backward with tech.
Listen, it's not due to a lack of tech skills that most people fail with this stuff. The technology just keeps getting easier. People fall down due to the absence of a strategy... a map... a recipe. I'm a reformed technophobe. I was dragged into the digital age kicking and screaming! In other words, we only recommend tools that I can use. If they are 'James Proof', you can use them too. (And the tools we use and recommend are extremely price competitive!)
Q. I'm not sure I can get to the live classes. Where will they be held?
Ummm... This is online training. You don't have to leave your home or your office. There's no commute. No stale sandwiches. No 'hard as rock conference center mints. (Ick!) You can do the program in your pajamas! And, if you can't attend every Group Mentoring Call, each lesson is recorded for you to watch when ready. The lessons are yours forever! Why do we do it this way? Because it flat out works. We want you to take action and get results!
Don't let imaginary limitations slow you down!
WHICH OPTION WORKS BEST FOR YOU? MAKE YOUR SELECTION BELOW.