EOFY SPECIAL OFFER
GET LEADS (TOFU). GET MEETINGS (MOFU). GET CLIENTS (BOFU).
EVERYTHING YOU NEED TO BECOME UNSTOPPABLE.
BUT HURRY! THE FAST ACTION EXPIRES WHEN THE CLOCK HITS ZERO.
#1. DO YOU RELY WAY TOO MUCH ON REFERRALS?
Getting Referrals is great!
It feels good to get Referrals and it means that you are doing a good job.
But Referrals are inconsistent
Word-of-Mouth is largely beyond your control.
It’s either feast or famine and that’s no way to run a business over the longer term.
Having Referrals as your main (or only) strategy is dangerous.
You need a CONSISTENT source of leads at TOFU.
(TOFU = TOP-OF-FUNNEL)
#2. DO YOU DO ALL THE CHASING?
There are only TWO ways to book more meetings.
OPTION#1:
You can...
Chase your future clients RELENTLESSLY.
And keep begging for their time and attention!
OPTION#2:
Or you can do this instead...
Create a world where they VOLUNTARILY book time with you.
This is where you position you and your business as 'the prize'.
Did you catch that?
I'm talking about a principle called 'Demand Engineering'.
For example, could you transform your sales call into a product?
No-one wants a 'Breakthrough Call' or 'Discovery Session'.
That's one way to start getting CONSISTENT meetings MOFU.
(MOFU = MIDDLE-OF-FUNNEL)
#3. ARE YOU WAITING FOR THE NEXT 'NORMAL'?
Here's the thing about 'normal'...
It's a pipe-dream. It's a mirage. It doesn't exist!
SHIFT HAPPENS.
Most people create all sorts of reasons why they find it difficult to close...
"My clients aren't buying right now."
"They don't make decisions at this time of year."
"I heard there's going to be a Recession."
Yep. These are all excuses.
There is always money available for an 'Intelligent' offer.
Intelligent Offers are Recession Proof.
Here's what matters.
GETTING LEADS AT TOFU
GETTING MEETINGS AT MOFU
GETTING CLIENTS AT BOFU.
Everything else is an excuse or a distraction.
Well, guess what? I have great news! Because you are not alone. Yippee!
These are the challenges faced by EVERYONE in our industry.
I know this, having served THOUSANDS of Business Owners and Sales & Marketing professional, just like you, over 15 years.
And it really doesn't need to be so hard.
I'm guessing that all you want is a steady stream of leads? The opportunity to host meetings that demonstrate your value to potential clients? The authority you need to sign clients and then guide them.
(Is that too much to ask?!)
Well, that's what THIS is all about.
It's about giving you the STRATEGIES, SYSTEMS and SUPPORT to finally tackle and embrace the essential, unavoidable aspects of your business...
LEADS. MEETINGS. CLIENTS.
UNLOCK THE EOFY SPECIAL OFFER
WHY THIS? WHY NOW?
There are 3 ABSOLUTELY essential, NON-NEGOTIABLE B2B METRICS you need to tackle if you ever want to have a business that is scalable, saleable and will grow with or without you.
Do you have in place...
#1. AN ENGINE FOR FILLING YOUR FUNNEL
What comes first? Leads or Clients?
Well, think about it this way...
If you NEED just one new client every month, but only have one lead...
That's a perilous place to be in.
What if you had FOUR leads?
Well, you might just close one, but it's a risky strategy.
What if you could get 100 leads per month, and (from those) book 16 meetings and (from those) sign four new clients? Life gets a whole lot easy when you have volume.
That's why we rely on FIVE consistent sources of Leads...
- Social Media (LinkedIn, in particular)
- Network Reactivation (Do more with less)
- SMAPs (Borrow the audiences of others)
- Site Boosters (if you already have a website)
- And, PPC Ads (yes, if you have the budget!)
Of course, you might be thinking...
"What if I don't have deep pockets OR website?
That's why we have FIVE options. :-)
No matter what you sell...
No matter how big the price of your product or service...
All you need is a way to capture the lead and book the meeting.
Too easy!
"I went through the process you teach... Not only did I close the next TWO sales calls with new clients (without an ounce of ‘sales pressure’), I made a record sale for my business! I doubled my rates. It was my biggest client spend, ever." Nami Clarke
#2. A SYSTEM TO BOOK MORE MEETINGS
Most business owners play a far too passive role in the client journey. They don't want to come across as pushy or a little bit desperate, so they take a step back.
You simply can NOT run or grow a business with that attitude.
They over-rely on Referrals and Word-Of-Mouth. They allow themselves to easily get distracted by strategies that don't deliver immediate or short-term outcomes.
Yet, a fine-tuned automated sales system to book meetings will...
- Make it easier to identify quality leads and quarantine time wasters.
- Provide a consistent experience for prospects that can be tracked and measured.
- Get you to the ‘pointy end’ of the deal faster without the need for 'pressure tactics'.
- Boost the conversion rate between meetings you book and new clients you sign.
- Save you time, including the emotional anguish that comes with ‘following up’.
- Help you avoid awkward, embarrasing moments when you 'drop the ball'.
- Elevate your authority from the moment a prospect enters your world.
How do you know if your systems are a bit 'stoopid'? You'll notice diminishing desire throughout the journey, you find yourself EXTREMELY time poor (constantly unsure about the next step for each prospect) and you keep dropping the ball!
Robert Goudie runs a business where most new client relationships start with a conversation. Robert applied some of our automation tactics, then said this...
"I'm loving it when a prospect has gone through my funnel and they're pre-sold before I even start to talk!" Rob Goudie
#3. AN INTELLIGENT OFFER THAT 'CLOSES'
Indeed, there are FOUR types of OFFER.
You want to get PERMISSION to start a conversation. (That's called a HANDRAISE OFFER.) You want to BOOK a meeting. (That's called an AWP.) And you want a HIGH-NO-BRAINER to close clients faster. And, then, a CONTINUITY OFFER.
Most offers are not intelligent.
Most offers are 'dumb'. They are 'reactive'. They rely on 'Black Art' quoting. That's where you pluck ideas and numbers from the sky for each new client, every time.
Yet, a set of intelligently structured offers will...
- Open doors, attract opportunities and give your permission to pitch.
- Accelerate the decision by reducing barriers, tackling objections and de-risking.
- Help you charge more (while also achieving more for your clients in less time).
- Position you as an authority - a lightning rod for new and better quality clients.
- Save you time and heart-ache by disqualifying tire-kickers and soul-suckers.
- Increase the quality of your service by bringing consistency to what you do.
- Boost the lifetime value of every person or business you work with.
How do you know if your offer set is 'dumb'? You are failing to grab and hold the attention of prospects, it takes ages to get a 'yes', you are not charging enough.
“I am closing as early as the first conversation. I just had my best month ever. Plus, I signed my first international client! Borders have become meaningless. My potential client base has exploded, thanks to your training.” Kath Walters
Does that sound good? That's why we created this EOFY Special Deal.
Get THREE training bundles in one.
5xFunnel Filler Pack (Normally $2,485)
16VIPs in 6 Weeks Mastery Program (Normally $2,400)
Intelligent Offers Bootcamp (Normally $4,800)
HERE'S HOW IT'S GONNA WORK...
YOU FOLLOW A PROCESS.
"Every new client I speak with thinks that they need to be more visible. They think that they need to write a book or start a blog or launch a podcast. These are all good things. But most the time they simply need a better way to frame their offer set, they need better systems to manage their leads and better processes for sales meetings."
John Englezos, Co-Founder, B2B School (aka 'The B2B Hustler')
OUR PROGRAMS ARE THE MOST FOCUSSED B2B SALES & MARKETING TRAINING PROGRAMS ON THE PLANET.
SERIOUSLY.
Where else will you find courses like this specifically designed to reflect the needs of B2B business owners and professionals, like you?
BACKED UP BY AMAZING, LIVE SUPPORT...
PLUS, EIGHT WEEKS OF GROUP MENTORING CALLS!!
Sometimes you just need to learn alongside real humans.
This is not a benefit you're likely to find in association with most online training. That's because most online training programs are run by cowboys and cowgirls (and cowbots) who don't want to deal with you and your problems.
As part of the pack, you can EIGHT WEEKS of Group Mentoring Calls.
"In the past, I’ve invested in heaps of training programs and you guys are by far and away the most hands on. And next question I probably know the answer to this, but do you have a referral program?" John Hutchcroft, Davenport, Iowa
"IT'S NOT JUST THEORETICAL... YOU CREATE THE PIECES."
"I walked away from each lesson with a piece of the process completed! Most training I have attended are more theoretical and then you are left to apply. The timing was perfect. I had been poking at this stuff, but lacked structure. Thank you James, the value of this course far exceeded the cost." Ladona Stork, Illinois
"MOST SURPRISING THING WAS HOW QUICK IT HAPPENED..."
"Wanted to say thanks. I'm sure you know how hard it is to get something like what I am doing off the ground ... especially while trying to raise 3 kids and earn a living on the side ... It’s now week eight. I’ve scored a radio interview, secured two marketing partners and a whopping 19 clients!" Matt Richter, Hobart
"I GET FOUR TIMES THE ENQUIRIES, EVERY DAY..."
"I've had to put someone on to manage all the extra enquiries. My phone hardly rings anymore but I get four times the amount of enquiries, every day, with all their details. I'm turning people away, and they still give me positive Google Reviews. It's amazing." Ben Cusack
HERE'S WHAT YOU GET...
We've pulled together THREE ACCELERATORS to make sure you have everything you need to succeed.
#1. 'ULTIMATE FUNNEL FILLERS' PACK (x5)
>> NORMALLY $2,485 <<
Need leads to fuel your funnel? As part of the package, we have incorporated FIVE of our favourite funnel filling strategies as a MASSIVE bonus, worth $2,485.
As part of this pack, you get...
- LINKEDIN TRAINING FOR B2B [NORMALLY $497]
- NETWORK REACTIVATION STRATEGIES [NORMALLY $497]
- STRATEGIC ALLIANCES MADE SIMPLE [NORMALLY $497]
- CLOSED-LOOP ADVERTISING STRATEGIES [NORMALLY $497]
- WEBSITE LEAD GEN BOOSTERS [NORMALLY $497]
Yes, this a HUGE opportunity to tackle the TOP end of the funnel.
Leads! This is a powerful combo. It's da bomb!
#2. '16VIPS in 6WEEKS' MASTERY PROGRAM
>> NORMALLY $2,400 <<
The 16VIP Pack is one of our most popular Mastery Programs, normally $2,400. It's about booking more meetings with Very Interested Prospects, quickly.
As part of this pack, you get...
- THE THREE 3PS [TARGET AUDIENCE FUNDAMENTALS]
- CHUNKING DOWN TO PACKAGE UP [CREATE BETTER PROPOSALS]
- SYSTEMS = SANITY [AUTOMATE THE SALES PROCESS AT THE POINTY END]
- HOW TO COLLECT LEADS & READ MINDS [DIAGNOSTICS & CHECKLISTS]
- ONE CALL CLOSE FORMULA [USING FRAMEWORKS, NOT SCRIPTS]
Yes, book more meetings at the middle of the funnel.
Meetings. You need them!
#3. 'INTELLIGENT OFFERS FOR B2B' BOOTCAMP
>> NORMALLY $4,800 <<
Your clients don't buy what you 'do'. They buy the 'offer' you make.
Yet, most B2B offers stink! Let's fix that together.
We'll be coming together for THREE HALF DAYS at this virtual event.
This is something that we normally only host for private clients.
Get Future Clients to say 'Yes' Faster.
That's a EOFY SET worth...
$9,685.00!!!!
This is not our first rodeo.
We know what you need to do get results.
There is no magic pill or silver bullet that we can give you to transform your business into a massive, overnight money spinner. You will need to put in the effort.
But we can give you multiple levels of support... to keep you moving forward!
And that includes this AMAZING bonus set.
We can do our best to ensure you have all you need to succeed.
TAKE ACTION NOW.
"EVERY INTERACTION... HAS BEEN A POSITIVE EXPERIENCE."
"Every interaction with the training has been a positive experience and this has turned out to be one of the best training programs I have ever done. The light-hearted, yet 'get down to business' attitude was exactly what I needed and what 'fit' me. I feel so fortunate to have gotten to meet so many incredible people." Tansy Rogers, Pennsylvania
A GLOBAL SUCCESS
With students on EVERY continent and a network of OVER 30,000 business owners and sales or marketing professionals across the globe, the B2B School is one of the LARGEST online B2B tribes, on the planet!
REAL PEOPLE GETTING REAL OUTCOMES.
“Your strategy has generated me a new client! They contacted me late last week via LinkedIn, I put a proposal forward to them on Monday... and yesterday they engaged my services! This is my first stranger to customer conversion. And they came to me.”
Linda Zupanc
"Within 6 months I’d more than doubled my rates, my bookings continued to increase, and I had better-fit clients who valued my services and expertise more and more. I ended up with a wait-list!"
Nami Clarke
“I was getting a few referrals but they weren’t consistent. Following the strategies, I was able to create over 90 partnerships. On average, every partner has more than 1,000 people in their network. In other words, my reach just went up by 90,000 people!!”
Josh Blakely
"I walked away from each lesson with a piece of the funnel completed! Most training I have attended are more theoretical and then you are left to apply. The timing was perfect. I had been poking at marketing, but lacked confidence. Thank you James, the value of this course far exceeded the cost."
Ladona Stork
"Just a quick note to say my business this year has lifted about 70% which is worth over a million in revenues at least. I'm kind of freaking out because I can't keep up with the demand. I only implemented a few strategies from the course but they've worked too well, especially the email strategies. Thanks!"
Stephen Burms
"Best marketing money we have ever spent. We are doing for ourselves and loving the challenge, great fun great results! Thanks! I'm loving it when a prospect has gone through my funnel and they're pre-sold before I even start to talk! Even my seventeen year old son, Louis, is getting an early start in business thanks to this training."
Robert Goudie
“Before the program, I was worried that I wouldn’t be able to keep up with the requirements… and whether I would get my money’s worth! I kept up and the things I learnt - the tools and marketing concepts and what they are doing for our business - will be paying me back for a long time to come! Your training came at the right time, just when I needed to give myself the best opportunity to move my business forward."
Kylie Barrow
"This is an incredibly detailed, yet straightforward methodology to enable small business owners like myself to better leverage our strengths and gain clear competitive advantage in the crazy, crazy world of online, social marketing. He delivers a highly personalised approach and terrific mechanisms to go forth and prosper!"
Simon Blair
“Rather than 'just' rethinking the marketing of the business, the course forces you to re-imagine HOW you do business, or more correctly, how you can do what you do better… Cheaper, faster, smarter... and save time. Take the course, do the exercises, DON'T think too much, 'just do it' and you'll be richly rewarded."
Andre Amrein
IT'S TIME TO STOP READING AND TAKE ACTION.
This program was DESIGNED and STRUCTURED to give you the SYSTEMS and the KNOW-HOW you need to FINALLY take control of your B2B SALES ambitions at the POINTY END.
WHICH OPTION WORKS BEST FOR YOU? MAKE YOUR SELECTION BELOW.
30 DAY MONEY BACK GUARANTEE
Whatever plan you choose, you have a full 30 DAYS to see if the training is right for you. If it's not, just let us know and we’ll gladly give you a FULL REFUND. It's that simple. And, that way, we can all walk away friends!
There is no risk. We call this our LET'S STAY FRIENDS MONEY BACK GUARANTEE.
"People say to me, 'I just can't get my foot in the door!' First, no-one wants your foot in their door! It's just rude. Instead, lay out the welcome mat outside your own door. Create good reasons for people to come inside, yeah? Sales is not about being pushy. It's about selling to the right people, who clearly need you, by making an offer that makes complete sense."
James Tuckerman, Co-Founder, B2B School (aka 'The B2B Hipster')
FREQUENTLY ASKED QUESTIONS
Okay. You've come this far. What's holding you back?
Q. I don't really believe in 'systems' and 'automation'? I don't want to come across as some 'internet flunky'.
So, you think that technology and marketing just should not go together, that 'automation is cheating'. You believe that sales in B2B is all about relationships. If you are not calling up (or calling in), you don't exist, right? Wrong. Sales in B2B is not (just) about relationships. It's about trust. (There's a difference.) Automation helps you build trust faster and gives you more time to spend on relationships. Am I right? (Or am I right?)
Q. I shouldn't be doing this stuff. Can you recommend someone to help me? Shouldn't I outsource?
Sure, I know plenty of web developers, social media consultants and digital consultants... who know a patsy when they see one! The people who ask this question (who want to ignore or handball the basics) are the same people you always hear complaining that they've overpaid for a website or have been ripped off by an SEO expert. You at least need to know the fundamentals before you delegate.
Q. I think I really need one-on-one support. I tried a program before and never applied the training.
Two things are happening here... First, if you paid for training and didn't execute, that's not your fault. Training should be structured to keep you motivated and moving forward. That's why we apply a principle called 'taskotainment'. Second, a lot of people want to 'book me for my time'. They think they need me. They see me a the fastest path to a solution. That's not true. YOU are the fastest path to a result.
Q. Can I do this later? At another time? I just don't have the time right now.
When I hear this question, I immediately think, 'These people will never have the time.' They are stuck in a wheel, like a Hamster, going nowhere. However, if you want to move forward (if you want to make your efforts count), you must spend the time to change things. Mistakes cost you time. Uncertainty will cost you time. That's how you lose time. That's why you have no time... mistakes and lack of clarity. Okay? Make the time now!
Q. What if I don't have technology skills? I'm just really backward with tech.
Listen, it's not due to a lack of tech skills that most people fail with this stuff. The technology just keeps getting easier. People fall down due to the absence of a strategy... a map... a recipe. I'm a reformed technophobe. I was dragged into the digital age kicking and screaming! In other words, we only recommend tools that I can use. If they are 'James Proof', you can use them too. (And the tools we use and recommend are extremely price competitive!)
Q. I'm not sure I can get to the live classes. Where will they be held?
Ummm... This is online training. You don't have to leave your home or your office. There's no commute. No stale sandwiches. No 'hard as rock conference center mints. (Ick!) You can do the program in your pajamas! And, if you can't attend every Group Mentoring Call, each lesson is recorded for you to watch when ready. The lessons are yours forever! Why do we do it this way? Because it flat out works. We want you to take action and get results!
Don't let imaginary limitations slow you down!
WHICH OPTION WORKS BEST FOR YOU? MAKE YOUR SELECTION BELOW.
"LEADS ON A CONTINUOUS BASIS... IT JUST WORKS!"
"The strategy has been delivering leads to our business on a continuous basis without us actually going out and actively hunting those leads down. We’ve seen these leads translate into sales… I’m talking about several hundred thousand dollars. You go through a process, and then… it just works!" Robin Powers
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